Analytics Lab

Analytical lab with simulated decisions

Small simulators demonstrate analytical reasoning, data quality, and target reading with mocked data.

KPI Simulator

Attainment80%
Target120k
Actual96k
Gap-24k

StatusAttention

Insight

Target is in an attention zone.

Recommendation

Monitor weekly and investigate underperforming segments.

Executive Analytics Preview

AttentionFiscal risk executive dashboard

Target is in an attention zone.

Attainment80%Attention
Actual96k120k target
Gap-24kagainst target
Trend
Category bars
ISSR$48,700,000
IPTUR$32,400,000
ITBIR$18,900,000
TaxasR$7,600,000
Visual ranking
01ISSR$48,700,000
02IPTUR$32,400,000
03ITBIR$18,900,000
04TaxasR$7,600,000

Monitor weekly and investigate underperforming segments.

Data Quality Monitor

98/100

SeverityLow risk

Completeness98.2%
Freshness96.1%
Consistency97.3%
Duplicates0.8%
Invalid records1.2%

Reliable base for executive decisions. Keep freshness and invalid-record alerts.

Marketing Metrics Converter

ROAS
4.03x
CPA
R$59
CPL
R$15
Conversion
25.0%
Revenue/lead
R$59

Healthy ROAS. Consider scaling spend with a controlled CPA guardrail.

Public Revenue Mini Panel

01ISS45.3%
02IPTU30.1%
03ITBI17.6%
04Taxas7.1%
ISSR$48,700,000
IPTUR$32,400,000
ITBIR$18,900,000
TaxasR$7,600,000
Largest share
ISS
Smallest share
Taxas
Concentration
45.3%

StatusConcentration risk

ISS concentrates 45.3% of the sample and Taxas has the lowest share. Diversify the analysis by seasonality and segment.

Simulated data to demonstrate analytical reasoning.